This was my first design porject in my college National Institute of design. I was pretty excited about it. I have never directed a film or thought of plot. And the task at hand was experimental animation explaining the phenomenon of Hinglish. I have explained each and everything in details later in my post. But now if I have to see this film, I would change a lot in the quality and the way I have edited. Only think i wont change is the concept and the script, which is something I liked about this project.
So here goes the explanation of this project.

Naya Chapter– An experimental animation on a phenomenon called the Hinglish. This animation was a part of my classroom project in my first semester.

What is Experimental Animation?
While the exact definition of experimental animation remains largely under debate in scholarly journals, experimental animation an be defined as a non-orthodox method of producing movement related to the visual art associated with painters, sculptors, printmakers, and photographers.

What is Hinglish?
And Hinglish can be explained as a phenomenon where Hindi and English word are combined together to form a sentence. This phenomema is more commonly observed in urban and semi-urban population of the Hindi-speaking states of India. But it is gradually gaining momentum to become one of the vernacular languages with its slow penetration into the rural and remote areas with the help of different medium like television, mobile phones and word of mouth.

My film
Through this short experimental animation film, I wanted to portray this blend of the two languages and how the culture gets shaped from it.
Culture is signified as dynamic, vibrant and tradition. The relationship between language and culture is deeply rooted. Language is used to sustain and express culture and cultural ties. Different ideologies originates from the differing use of language within one’s culture and the implications of language are completely entwined in the culture. Language is nothing but the verbal expression of culture.

In the film, Naya Chapter, I represented water as the culture, for its property of fluidity and the different languages as colors. The color red depicts the Indian language, which is already present in our cultural roots, where as white depicts the language of English. The mixing of the white colour with pre-existent red tone gives rise to new vibrant playful shade which is nothing but the Hinglish in this context. Thus the phenomenon of combining different languages and shaping up a whole new culture in the society is illustrated through the film.

Softwares used: Adobe Aftereffects, Adobe Premier, Sony Acid Pro.

Brainstorming and initial Conceptualization

Story board

I would like to thank Mayukhini Pandey and Sures Kumar for helping me out with the film making.

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